How do I register to plunge?
A: Registration is completed online through Select the tab on the upper right corner and follow the prompts. We also welcome walk ups, but recommend online registration for best planning.

How much money to I have to raise to participate?
A: We ask that each individual participant raise a minimum amount of $50. Many people will be jumping as part of a larger team, so the minimum donation for each team should be the number of team members multiplied times $50.


Do I have the ability to collect funds online through electronic payment?
 A: Yes!  With The University of Minnesota and the The Hormel Institute partnering together to research cancer, we have the ability to utilize the U of M's "crowdfunding" online donation option.  A few days after you register your team, you should receive an email with details on how to setup your page.  This page can then be shared with all of your friends and family via social media, email or text and let them link right to your page!  From the page, they will have the ability to donate electronically via credit card or debit card.  Upon their donation to your team, they will receive an email receipt from the University of Minnesota and a you will receive an alert about their donation to your campaign!  Best of all, 100% of all funds raised through crowdfunding go directly to the The Hormel Institute's breast cancer research fund.  Check out the Plunging for Pink crowdfunding event and all the registered teams at:


When I am collecting donations if someone wants to write a check, who should they write the check out to?
A: All checks should be made out to The Hormel Institute. These checks and any other money collected will be donated to the Institute to fund breast cancer research.


How do I keep track of who is donating for me to take the plunge?
A: Feel free to print the Donation Tracking Form that has been made to note all sources of donation, how the donation was received and the important part about thanking all donors for their support.


Do I have to jump with a team?
A: No. You can jump with others on a team that has been put together, or you can jump as an individual.


How many people can be on one team? Is there a limit?
A: There is no limit to the number of people that can be on one team. We will be restricted however to the number of team members that can jump at one time. Last year we were only able to have about 8 people jump at one time. If there are groups larger than that, they will need to jump in flights.


Where and when will Plunging for Pink take place?
A: Plunging for Pink will be at East Side Lake Park in Austin, MN on Saturday January 26th starting at 12:30 p.m.


After I register, how will I know when I am scheduled to plunge?
A: One week before the event, we will send out a plunging schedule that shows when each plunger/team will be scheduled to plunge. During your registration you give an email address which will be used to communicate this schedule and any other critical information about the event?


If I am plunging, what time should I plan to arrive at the event?
A: It is best to arrive at least 30-60 minutes in advance of your scheduled jump time. This time will allow for check-in and any time it may take to change into other clothing.


Are there any awards associated with the different teams or participants?
A: Yes there are! We will be conducting an award ceremony at the Post Plunge party that includes: Most money raised by team; most money raised individual; and most unique plunging uniform!


Will there be medical staff on site?
A: The Austin Fire Department will be supporting the jump on site, in the water. Additionally, Austin Medical staff and EMS will be on site.


Is there an age limit in order to plunge?
A: All plungers must be at least 18 years old, or have a signed permission and waiver from a parent or legal guardian, as well as be accompanied by their parent or legal guardian.


Do I have to sign a waiver before I plunge into the water?
A: All plungers in order to register must acknowledge the dangers of jumping into icy cold waters. Additionally, all plungers the day of the event will be asked to sign and date a waiver of liability at check-in.


How will I stay warm after plunging into the cold water?
A: We will have two heated, enclosed trailers on site for changing.  After jumping into the water, there will be a well heated tent for warming. Be advised however that plungers should plan accordingly and bring a towel as well as a warm change of clothing.


Is there any incentive for plungers to participate?
A: Our goal is to attract as many participants as possible in order to raise as much money as possible and have fun while doing that! With that being the case, plungers will receive a participatory T-shirt with the custom Plunging for Pink logo and Plunging for Pink bracelet!


Can I invite my friends and family to the event to watch?
A: Absolutely! The more the merrier, however spectator viewing locations will be on a first come first serve basis.


Is the post plunge party at the Eagles open to the public?
A: Yes it is! We encourage you to come and celebrate your campaign and hard work and bring your friends and family.  This year's event will be held at The Eagles starting at 3:30p.m.  We will have pictures from the day's event, music, refreshments and cash bar. 


Is Plunging for Pink associated with Austin’s Paint the Town Pink festival?
A: Yes it is. This will be the 6th annual Plunging for Pink event that ties in with the Paint the Town Pink Festival. All proceeds of the event will roll into this years Paint the Town Pink goal to donate to the Hormel Institutes research to find a cure for breast cancer!


Are there opportunities to get involved even if I don’t want to plunge?
A: Definitely! There will be plenty of opportunity to help volunteer the day of the event or to help that night at the Post Plunge Party! Contact


What type of events will go on at the Post Plunge Party?
A: The night will include refreshments, award ceremony for plungers and entertainment! Be sure to wear your pink and come out to support the fight against breast cancer and have fun at the same time!


Are there any businesses that are sponsoring this event?
A: There are a number of local businesses that have jumped on board in order to make this event possible. See the list of sponsors on our homepage and be sure to thank them for their support by stopping into their business! Thank you again for all the supporting funds and resources, we couldn’t do it without you!


Can I be a sponsor of the event?
A: Absolutely! We are always looking for more support in order to make the Plunging for Pink event as successful as possible. Whether you have a business that you would like to involve, or have personal services that could help please contact  If you would like to become a Platinum, Gold, or Silver sponsor, see our homepage.


Plunger Tips and Best Practices

Things Plungers Should Do:

  • Wear your plunge costume right under the outfit you wear to the event. This way you don’t have to worry about changing and can stay warm longer!
  • Wear a costume that is appropriate and non-discriminatory. Anyone wearing an offensive costume may not be allowed to plunge.
  • Bring along warm clothes to wear after you Plunge that are easy to put on. The last thing you want to deal with when you’re cold and wet are clumsy zippers and buttons.
  • Carpool as much as possible. Parking will be crowded, so help us out by coming as a group. There will be limited off-street parking.
  • Invite a friend to watch, take pictures and hold onto your dry stuff for you.
  • Use the men’s and women’s changing trailers.
  • Leave valuables at home or with a spectator. Our Plunging for Pink group cannot be responsible for lost or stolen items.
  • Make sure that you arrive early, well in advance of when you are scheduled to plunge. Registration will take some time, and you will also want to make sure you have time to meet up with the rest of your team.

Things Plungers Should Not Do:

  • Do Not dive, flip or attempt other stunts when jumping into water. This is a safety concern and we need all plungers to participate accordingly.
  • Do not drink alcohol prior to the event. Anyone who is known to be intoxicated will not be allowed to plunge.
  • Do not rush too quickly out of the water as the ground will likely be very icy. Be careful when you are going to the warming tubs and trailers.

What You Should Bring:

  • Be sure to bring and wear and old pair of shoes for when you jump in the water.
  • Be sure to bring a towel for drying and warming.
  • Bring an extra set of clothing for after you plunge.
  • Bring a bag or container of some sort that will hold your dry clothes and in turn use for your wet clothes when you are done.